Change in usage of online purchases South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight, more than one in two South Korean respondents answered they did not change their online purchase behavior compared to the previous year. On the other hand, roughly 32 percent of respondents they increased their online shopping compared to before.

Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

7,713 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Did you shop more/less online during the last 3 months this year compared to the same time last year?"

This question was answered by 3,519 female and 4,194 male South Koreans.

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Overview

8

Online shopping channels

6

Leading shopping websites & apps

4

Mobile shopping

4

Consumer behavior

7

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Topics

Digital shopping behavior in South KoreaInternet usage in South KoreaE-commerce in South KoreaMobile payments in South KoreaShopping behavior in South Korea
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